Learn to identify your ideal customer (buyer personas) with these 5 steps.
Knowing our users from what motivates them gives us a much clearer idea about what content our ideal customer (buyer persona) consumes, and what they need from us. In this way, you will get even closer to that real person who consumes or is willing to buy your product.
What is a buyer persona?
It is a representation of your ideal client from a product or a service, defining a buyer persona is much more than just defining your target audience, it is defining your friends. Focusing the message on the need of that person, to establish a long-term relationship between the company and the client.
Have you ever wondered how much you know your customers?
Well, to start you must keep it in mind because this will help us to define who we want to help with our products and services.
It is important to know what the customer likes and dislikes
What motivates them and what demotivates them, that is the relevant information from the client about their life.
Why is it important to create your buyer persona?
This will help you get to know your potential customer better and give you a clearer idea of what they are looking for and what their interests are.
According to this:
You will be able to design high-quality content strategies, focused on the problems of the customer.
Here it is important to know as much as you can about your ideal client.
STEP 1
Define who they are, what they do, and their demographic.
In this section we are going to give life to our ideal customer, we will give them a name and an identity.
Age, marital status, gender, level of education, monthly income.
STEP 2
✔ Establish the goals and values that your buyer personas can have.
This will help you connect easier because you will get to know a little more about their personality.
STEP 3
Information sources
✔ What media do your clients use, where do they look for the information, or what product they require?
This information is important when creating effective posts to attract more customers.
STEP 4
Know their challenges and their fears.
✔This will help you to develop new products or services,
✔ It is also essential to create effective ads.
STEP 5
Think about why your buyer persona would not buy your service.
Make a list of all the reasons why a purchase could be stopped and give an answer before it happens.
Example:
Main objections
How is the quality?
Is there a guarantee?
How do I know that my product will be delivered to me?
This will make the purchasing process more efficient and trust will increase.
Remember that to have a well-defined marketing strategy and obtain good results, you must have your ideal client (buyer persona), so I advise you to dedicate time to define it and know where you should lead content strategy.
