Marketing in times of pandemic
With the restriction measures due to the current pandemic and the temporary closure of many businesses, questions arise as to how to approach marketing...
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Why should SMEs be in social networks?
Learn 5 reasons to understand why SMEs should be on social networks. 1. Customer acquisition It is important to have digital channels so...
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3 things you should know for your e-commerce
Developing an e-commerce platform is the best investment you can make for your business. Regardless of the growth point you are at or how...
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5 steps to know your ideal customer
Learn to identify your ideal customer (buyer personas) with these 5 steps. Knowing our users from what motivates them gives us a much clearer...
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4 techniques to optimize time and resources in social networks
The digital marketing scenario is always changing. Directors and managers increasingly understand the importance of being in line with digital trends. The objective...
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Why should SMEs be in social networks?
Learn 5 reasons to understand why SMEs should be on social networks. Think that your local or business is very small or that you...
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3 things you should know for your e-commerce
Developing an e-commerce platform is the best investment you can make for your business. Regardless of the growth point you are at or how...
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Strategies for your business in quarantine
Learn about the best digital marketing strategies for SMEs in times of quarantine. The effects of the coronavirus (COVID-19), touched our economy and this...
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An online store for your business, during and after quarantine
In this quarantine, there is still a light of hope for businesses and companies. The coronavirus (COVID-19), appeared at a time when the world...
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4 useful techniques to boost your business
During these months of isolation, SMEs have had economic difficulties, and it is worrying because these micro, small, and medium companies represent 80% of...
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Without a website, your business does not exist
There is no reason why your company, business, small venture, or even your idea should not have a website. Nowadays not even the budget...
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What are SMART objectives and how do they benefit your company?
SMART objectives are based on directing your efforts towards concrete and above all real goals that benefit your company. We all are looking to...
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10 reasons to migrate your company to the digital world
Discover some reasons about the importance of the digital transformation in companies When you started your business, you jumped into the business world with...
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How do you identify the buyer persona for your company?
Every company must know its target (buyer persona) to get as close as possible to an ideal customer. If you have a business, you...
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What is the difference between WhatsApp and WhatsApp Business?
Although apparently virtually the same app, WhatsApp Business has many tools and features unique to companies, and as its popularity grows, rumors of enhanced...
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What characterizes online shoppers in Colombia?
The number of online shoppers in Colombia has increased significantly since the COVID-19 pandemic in 2020. When we were forced to stay at home...
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