E-commerce is growing worldwide, not only because it is being the business model of the future, but also because Latin America is playing a fundamental role in this sector of the economy, as is the case of Colombia, which ranks third after Chile and Brazil.
“For this year alone, taking into account the estimates of Cámara Colombiana de Comercio Electrónico (CCCE), the sale and purchase of goods and services over the Internet will grow by 20% by the end of this year, which means that it will increase by two percentage points over the previous year”.
– Dinero Magazine.
There are many opportunities to undertake an online business, especially if it is the textile sector, apps development, content, or in general the retail industry.
We must take into account that there are two types of e-commerce: those that can be left working or those that must be constantly monitored to operate in the best way.
For any of these it is necessary to take into account these tips to successfully achieve the expected results:
It must be intuitive:
Try to easily take your customers to the shopping cart and convince them in the process.
It must be scalable:
Your e-commerce must adapt to more demanding operating conditions and new needs that can occur to respond to it on time.
This is one of the most important steps since you must offer your customer security with their personal and banking information on the platform.
Offering discounts, bonuses or incentives makes the user loyal to the brand and makes it easier for them to purchase the products.
Creating automated workflows allow you to facilitate some actions that do not need constant supervision such as order management, invoicing, catalog management, or price monitoring. That will improve the digital customer experience until it becomes a common process for the user.
Offer several payment options:
Having a payment gateway generates much more confidence to the user because their data will be safe on this platform.
Indicate purchase and shipment traceability:
The purchase and the order confirmation are absolutely necessary steps to inform our customers about the status of their orders.