Free tool
What does your trade actually search for?
Pick your trade and we show you the exact words your customer types into Google, in Spanish and in English. These are 1,856 real queries we collected from autocomplete on 2026-09-21. No sign-up and no email: if they are useful, take them.
Where this data comes from
From Google autocomplete, the box that drops down while you type. Google only suggests things there that get searched a lot, so every line in this tool is demand that genuinely exists. We collected twenty-four trades crossed with six intents (how to get clients, marketing, advertising, website, what to charge, and what hurts) in both languages.
What this data is not: search volume. You will not see a number beside any query, because autocomplete does not give one. It is a thermometer rather than a scale. For exact volume you need Google’s Keyword Planner, which is a different source and a different tool.
The finding that changes the strategy
We collected 457 queries in Spanish and 1399 in English. That gap does not mean the Spanish-speaking market is smaller: it means it behaves differently. English concentrates demand into a few head terms, and autocomplete rewards what is concentrated. Spanish spreads it across hundreds of variants that individually look small and add up to a great deal.
The practical consequence is direct. In English you compete against everyone for the same expensive words. In Spanish there is a very long tail with little competition, and almost nobody writes for that audience. In several trades in this table autocomplete returns almost nothing in Spanish, and that is not an absence of customers: it is an absence of anyone writing for them.
Queries collected per trade
| Trade | Spanish | English |
|---|---|---|
| Detailing and car wash | 5 | 72 |
| Gyms and trainers | 16 | 71 |
| Law firms | 38 | 70 |
| Hotels and tourism | 33 | 70 |
| Painting | 10 | 68 |
| Cleaning | 11 | 67 |
| Real estate | 39 | 65 |
| Beauty and barbering | 26 | 64 |
| Auto repair | 17 | 64 |
| Agencies and software | 15 | 63 |
| Accountants | 23 | 63 |
| Restaurants and food | 36 | 62 |
| Photography, video and design | 13 | 62 |
| Events and weddings | 6 | 61 |
| Insurance | 24 | 58 |
| Landscaping | 2 | 57 |
| Fashion and boutiques | 23 | 54 |
| Education and tutoring | 30 | 48 |
| Moving and transport | 12 | 48 |
| Veterinary and pets | 12 | 47 |
| HVAC and technical trades | 30 | 43 |
| Health and aesthetics | 20 | 42 |
| Construction and remodeling | 15 | 41 |
| Home care | 1 | 39 |
What to do with this list
Three uses, fastest to slowest. As article titles, because these are your customer’s exact words rather than a prettier version of them. As the names of your service pages, which is where we most often see the mistake of naming things the way the trade names them instead of the way the buyer does. And as negative keywords, to stop paying for clicks from people who were looking for something else.
One warning about use: a query appearing here does not mean it suits you. There are searches with plenty of demand and no buying intent, and they tend to be the ones that bring the most traffic and the fewest customers. You separate those by looking at what the person wants, not at how many people type it.
How to repeat it
Autocomplete changes over time, so this data carries a date. The script that collects it lives in the site’s repository and takes a few minutes, at no cost: it queries Google’s public autocomplete. When we run it again, the date above changes.