Immigration Lawyer Lead Generation: 7 Proven Tactics
Immigration lawyer lead generation works best with 5 core channels. Learn which tactics bring qualified clients and cut wasted ad spend. Start here.
October 2026Read more →
Marketing and sales
for your business.
More customers every month and a schedule that doesn't depend on luck. Addendo runs marketing and sales for businesses across the US, from first contact to closed sale.
In 30 minutes we tell you where your business is stalling. No charge.
Businesses already growing with Addendo
- CreditBridge
- Ciudad Maderas
- Bebé Genial
- Neuron Kids
Diagnóstico de la ventaSales diagnostic
Una venta se rompe en seis sitios.A sale breaks in six places.
Sabemos cómo tapar cada una.We know how to fix each one.
Esta es la ruta que recorre tu dinero, de la búsqueda a la recompra. En cada estación está la fuga, y debajo lo que ponemos para taparla.This is the path your money takes, from the first search to the repeat purchase. Each stop shows the leak, and underneath it what we put there.
La mayoría de los negocios que auditamos no tienen un problema de tráfico. Tienen tres fugas abiertas al mismo tiempo.Most of the businesses we audit do not have a traffic problem. They have three leaks open at the same time.
- VisibilidadVisibility
Te buscan y aparece otroThey search and someone else shows up
Alguien en tu ciudad escribe hoy lo que tú vendes y ve tres competidores antes de verte a ti.Someone in your city types what you sell today and sees three competitors before they see you.
Lo que ponemosWhat we install
Ficha de Google al día, SEO local, datos estructurados para que ChatGPT y Perplexity te citen, y anuncios en Google, Meta, TikTok o YouTube donde ya te están buscando.Google Business Profile kept current, local SEO, structured data so ChatGPT and Perplexity quote you, and ads on Google, Meta, TikTok or YouTube where the search already exists.
- Conversión webWeb conversion
Entran a tu web y se vanThey land on your site and leave
Tarda en cargar, no dice precios y el teléfono está en el pie de página. El visitante vuelve a Google y entra al siguiente.It loads slowly, it gives no prices and the phone number sits in the footer. The visitor goes back to Google and opens the next one.
Lo que ponemosWhat we install
Web rápida, reseñas a la vista, una sola acción por pantalla y la página de cada servicio con las preguntas que la gente hace antes de llamar.A site that loads fast, reviews in plain sight, one action per screen, and a page per service answering what people ask before they call.
- RespuestaResponse time
Te escriben y nadie contestaThey write and nobody answers
Llega un mensaje a las once de la noche. Lo ves a las nueve de la mañana y ya compró en otro lado.A message lands at eleven at night. You see it at nine in the morning and they have already bought somewhere else.
Lo que ponemosWhat we install
Respuesta al minuto en WhatsApp y en los formularios, con agente de inteligencia artificial cuando el volumen lo pide. Contestar dentro de los primeros 5 minutos deja al interesado 21 veces más cerca de calificar que contestarlo a los 30 (Oldroyd, Lead Response Management, 2007).An answer within the minute on WhatsApp and on forms, with an AI agent once the volume calls for it. Answering inside the first 5 minutes leaves a lead 21 times likelier to qualify than answering at 30 (Oldroyd, Lead Response Management, 2007).
- AgendaBooking
Contestas y no se agendaYou answer and nothing gets booked
La conversación se enfría en preguntas sueltas y nadie pide la cita.The conversation cools off in loose questions and nobody asks for the appointment.
Lo que ponemosWhat we install
Las preguntas que separan al curioso del comprador, y la agenda conectada a tu calendario para que la cita quede puesta en esa misma conversación.The questions that separate a browser from a buyer, and a calendar wired in so the appointment gets set inside that same conversation.
- CierreClose
Hay cita y no cierraThe appointment happens and nothing closes
No se presentó, o dijo que lo pensaba y nadie volvió a llamar.They did not show up, or they said they would think about it and nobody called back.
Lo que ponemosWhat we install
CRM con cada conversación dentro y seguimiento con recordatorios que no depende de que alguien se acuerde. El cierre lo hace tu gente; si hace falta, te montamos los agentes para que cierren más rápido.A CRM with every conversation inside it and follow-up with reminders that does not depend on anyone remembering. Your people close; if you need it, we build the agents so they close faster.
- RecompraRepeat business
Compró una vez y no vuelveThey bought once and never came back
El cliente más barato que tienes es el que ya te compró, y nadie le vuelve a escribir.The cheapest customer you have is the one who already bought, and nobody writes to them again.
Lo que ponemosWhat we install
Recompra: correo con lo que de verdad le sirve y la reseña pedida en el momento en que está contento.Repeat business: email with what actually helps them, and the review asked for while they are still happy.
Ninguna de las seis se arregla con más anuncios. Se arreglan trabajando el camino entero, semana a semana, con los números delante.None of the six gets fixed with more ads. They get fixed by working the whole path, week after week, with the numbers in front of you.
Estación 03, en vivoStop 03, live
Te escriben a las once de la noche.They message you at 11 at night.
Se contesta a las once de la noche.It gets answered at 11 at night.
El agente responde al minuto en WhatsApp, hace las preguntas que separan al curioso del comprador y deja la cita puesta en tu calendario. Tu gente llega por la mañana con la agenda llena, no con mensajes sin leer.The agent answers within the minute on WhatsApp, asks the questions that separate a browser from a buyer and leaves the appointment on your calendar. Your team walks in to a full schedule, not a pile of unread messages.
Contestar en los primeros 5 minutos deja al interesado 21 veces más cerca de calificar que contestarlo a los 30 (Oldroyd, Lead Response Management, 2007).Answering inside the first 5 minutes leaves a lead 21 times likelier to qualify than answering at 30 (Oldroyd, Lead Response Management, 2007).
- Hola, se me está filtrando el techo de la cocina. ¿Pueden venir esta semana?Hi, my kitchen roof is leaking. Can you come out this week?11:04 p. m.11:04 PM
- Hola, sí. Para mandarte a la persona indicada: ¿la filtración es en una sola habitación?Hi, yes. So we send the right person: is the leak in just one room?11:05 p. m.11:05 PM
- Solo en la cocina.Just the kitchen.
- Tengo el jueves a las 9:00 o a las 15:00. ¿Cuál te sirve?I have Thursday at 9:00 or 3:00. Which works for you?
- El jueves a las 9.Thursday at 9.
- Cita agendada · jueves 9:00Booked · Thursday 9:00Ya está en el calendario del equipoAlready on the team calendar
The five fronts
What we use to close each leak.
Five fronts of work, in service of the six stops. Each one has its own page with what it includes and the questions people ask before signing.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Google, where we work technical SEO and local SEO. And the AI assistants, where we work AEO and GEO so ChatGPT, Perplexity or Gemini name you when someone asks about what you sell.
IncludesTechnical auditLocal SEOGoogle Business Profile
See the full serviceWebsites
We build the site or fix the one you have.
If you already have one, we audit it before proposing a rebuild, because most of the time it can be repaired and that costs a lot less.
IncludesAn audit before a proposalSpeed that is realBilingual when it is needed
See the full serviceGoogle Ads
Search campaigns we work every single day.
Nobody hands you a plan and disappears: we move the bids and cut the terms that spend without selling.
IncludesSearch campaignsYouTube and displayRetargeting
See the full serviceAI agents and CRM
Agents that reply in minutes and book the appointment.
On top of it, agents answer within minutes at any hour and book qualified appointments on your calendar.
IncludesAnswering and booking agentsCRM set up and connectedFollow-up that does not forget
See the full serviceSocial media and content
Your business posting every week, without you doing it.
The promise is simple and it gets kept: next Tuesday there is content published, and the Tuesday after that too.
IncludesCalendar and publishingShort videoBusiness photography
See the full service
And when your case calls for it
Pick a plan
and watch its month of work.
Tap a plan and its 30 days play out: what gets published, which channel it lands on and when the report arrives.
For the business that already sells and wants to be found without paying per click.
We would rather show you the calendar than promise you a number. SEO takes months to show, and we will not tell you the schedule fills up in month one.
See all 4 plansGoogle
Google listing
Instagram
TikTok
WhatsApp
Facebook
Engine2,000 / mo
- Articles on your site4/4
- Short videos8/8
- Social posts8/8
- Google listing posts4/4
- Written reports1/1
- Reviews answeredup to date
Monthly report sent
Sample calendar. Dates are set with you at kickoff.
La opinión del fundadorThe founder's view
El contenido orgánico solo, sin publicidad detrás, es la forma más lenta y cara de crecer que existe. Lo decimos vendiendo contenido. Funciona como parte del sistema: el anuncio trae al que no te conoce y el contenido convence al que ya te vio.
Organic content alone, with no advertising behind it, is the slowest and most expensive way to grow. We say that while selling content. It works as part of the system: the ad brings the person who does not know you, and the content convinces the one who already saw you.
José Raúl Ramírez, fundador de AddendoJosé Raúl Ramírez, founder of Addendo
- Miami y San FranciscoMiami and San Francisco
- Español e inglésSpanish and English
- Las cuentas quedan a tu nombreAccounts stay in your name
Industries
Built for businesses that sell a service.
If your customer calls, messages or books before buying, you are one of ours. These six industries have their own page: what happens in each trade and where we start.
See all six industriesIndustries
Thirty-seven sectors, and yours is probably here.
Every sector has its own page, with what hurts and where we start. If yours is missing it usually means the page is not written yet, not that we do not work with it.
Trades that go to the customer
Health and care
Firms and offices
Businesses with a door on the street
Cars
Teaching and projects
Cómo trabajamosHow we work
Primero medimos la ruta. Después tocamos.First we measure the path. Then we touch it.
- PasoStep 01
Medimos tus seis estacionesWe measure your six stops
Miramos qué pasa hoy en cada una: dónde apareces, cuánto tarda tu web, cuánto tardas en contestar y qué pasa con quien ya te compró.What happens today at each one: where you show up, how long your site takes, how long you take to answer, and what happens to someone who already bought.
- PasoStep 02
Te decimos cuál te cuesta másWe tell you which costs most
Sale un número por estación y un orden. Casi nunca la fuga más cara es la que el dueño creía.Each stop gets a number and a place in the queue. The most expensive leak is rarely the one the owner expected.
- PasoStep 03
Tapamos esa primeraWe close that one first
Se trabaja una estación hasta que mueve, en vez de encender cinco frentes el primer mes y no saber cuál funcionó.One stop gets worked until it moves, instead of switching on five fronts in month one and never knowing which of them worked.
- PasoStep 04
Medimos y pasamos a la siguienteWe measure and move to the next
Cada semana se ajusta lo que está corriendo y se abre la siguiente estación. El informe dice cuántos entraron y cuánto costó cada uno.Every week what is live gets adjusted and the next stop gets opened. The report says how many came in and what each one cost.
Por qué AddendoWhy Addendo
Por qué un socio y no cinco proveedores.Why one partner instead of five vendors.
- Un solo responsable del caminoOne owner of the whole path
- Con proveedores sueltos, el de anuncios dice que la web no convierte y el de la web dice que el tráfico viene malo. Aquí responde uno por las seis estaciones.With separate vendors, the ads guy says the site does not convert and the site guy says the traffic is bad. Here one team answers for all six stops.
- Las cuentas son tuyasThe accounts are yours
- Google Ads, Meta, el CRM y la web quedan a tu nombre. Si un día nos vamos, te quedas con el sistema montado y con el histórico.Google Ads, Meta, the CRM and the site stay in your name. If we ever part ways, you keep the system and the history.
- El plan se mueve todos los díasThe plan moves every day
- Lo que diseñamos lo ponemos a funcionar nosotros y lo ajustamos cada semana. Y el mensaje que llega a las once de la noche se contesta a las once de la noche.What we design, we put to work ourselves and adjust every week. And a message that lands at eleven at night gets answered at eleven at night.
- Sirve en español y en inglésIt works in Spanish and in English
- Las cuentas que llevamos venden en los dos idiomas. Sabemos cómo busca cada público y qué lo hace llamar.The accounts we run sell in both languages. We know how each audience searches and what makes it call.
- Lo que instalamos queda funcionandoWhat we install keeps working
- La ficha de Google, el seguimiento y los agentes siguen trabajando el mes que no haya campaña nueva.The Google profile, the follow-up and the agents keep working through a month with no new campaign.
- Pocas cuentas a propósitoFew accounts, on purpose
- Quien contesta tu llamada tiene tus números abiertos. No hay un ejecutivo intermedio que te pase el recado.Whoever takes your call has your numbers open. There is no account manager in the middle passing on messages.
Tools
Six answers without leaving an email.
We built them because they are the questions that come up most on a first call. Two of them run on data we collected ourselves: 1,856 real autocomplete queries and 303 click costs from the Google Planner.
- How much does a website costTick what you need and a range comes out, built on the price we publish, not one invented to get your email.
- How much to invest in marketingIt starts from what one of your customers is worth and from your close rate, which is where this has to start.
- Is your Google listing complete?Sixteen points with the real weight of each. Review volume beats the score, and here you can see it.
- Is your website letting the call slip?Type the address and in seconds you get what somebody on a phone receives and what a search engine receives.
- What does a click cost in your trade?Twenty trades across ten cities, with the Spanish and English bids side by side. The Spanish one comes out at 40%.
- What does your trade search for?1,856 real queries from Google autocomplete, collected on 20 September 2026, in both languages.
Who it is for
This fits some businesses and not others.
We would rather say it here than on the call. The revenue figure is one we learned by paying for it: we signed a business well below that floor and found out the programme needs a business that already sells to have somewhere to grow from.
It fits if
- You sell a service and the business is already running.
- You serve Spanish-speaking customers in the United States.
- You bill more than 15,000 dollars a month.
- You could handle more customers than you handle today.
- Somebody answers the same day, by phone or by message.
- Whoever decides speaks Spanish and sits on the call.
- Your problem can be shown on screen, with an address and a date.
It does not fit if
- You want guaranteed rankings on Google. Nobody who knows the work sells those.
- Nobody is answering. More calls onto a phone that goes unanswered is spending worse.
- The content is medical or legal and no professional will sign it.
- You bill less than 15,000 dollars a month. That is the floor and we do not lower it.
If you are in the second column, write anyway and we will tell you what we would do in your place. We do not charge for that.
What we learn running accounts
Three articles a week, written by our own system and reviewed by us. Prices, numbers and mistakes included.
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Frequently asked questions.
It depends on the channel. A well-built search campaign usually brings the first calls the same week it goes live, while organic ranking, Google Business Profile included, is built over months. The number for your case comes out of the call, after we look at your site and your city.
No. We set up and run the ads, the website, the CRM and the agents. What we do need is your team answering the people who book, because closing is their job, and we leave the system ready so they close faster.
The accounts are in your name, so you can log in whenever you want: Google Ads, Meta and the CRM. Every week we tell you how many leads came in, which channel each one came from and what it cost. If something does not match what you see in your accounts, we go over it together.
We turn it off and tell you why. We do not keep it running to fill a report. We go back over the strategy with you, with the numbers in front of us.
No. Below a certain ad spend the data arrives so slowly that there is nothing to adjust, and charging you for that would be theft. The number depends on your business and we go over it on the call, which is free.
All four plans have their price written on their page: from 1,000 dollars a month plus 3,000 to start, once, up to 4,000 a month plus 7,000. Every one on a twelve-month agreement with a formal review at six. The advertising budget is separate and is not needed to begin. Larger scopes are measured and written down before signing, never quoted on the fly.
There is a page of its own for thirty-seven sectors, from roofing and plumbing to clinics, law firms and restaurants. Fit matters more than sector: a service business already running, serving Spanish-speaking customers in the United States, with somebody answering the same day and room to take on more customers than it handles today.
Yes, and without leaving an email. There are six free tools: what a website costs, how much to invest in marketing, a check of your Google listing, a check of your website, what your trade searches for and what a click costs. The last two run on data we collected ourselves and can be downloaded in full as CSV.
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