Google Ads for Food Trucks: A Practical Guide
Learn how to run Google Ads for your food truck without wasting your budget. Real targeting tips, bidding strategies, and what to skip.
September 2026Read more →
The growth engine
for your business.
Sometimes the customers are missing. Other times they show up and slip away before buying. We find where your business is stalling and build what it lacks: marketing, sales, automation or customer service.
In 30 minutes we tell you where your business is stalling. No charge.
- 52
- articles published by the system since April, none written by hand
- 6
- places where a sale breaks; we tell you which costs you most
- 30 min
- is how long the first call takes, and it costs nothing
Businesses already growing with Addendo
- CreditBridge
- Ciudad Maderas
- Bebé Genial
- Neuron Kids
Una venta se rompe en seis sitios.A sale breaks in six places.
Sabemos cómo tapar cada una.We know how to fix each one.
Esta es la ruta que recorre tu dinero, de la búsqueda a la recompra. En cada estación está la fuga, y debajo lo que ponemos para taparla. This is the path your money takes, from the first search to the repeat purchase. Each stop shows the leak, and underneath it what we put there.
La mayoría de los negocios que auditamos no tienen un problema de tráfico. Tienen tres fugas abiertas al mismo tiempo. Most of the businesses we audit do not have a traffic problem. They have three leaks open at the same time.
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Te buscan y aparece otro They search and someone else shows up
Alguien en tu ciudad escribe hoy lo que tú vendes y ve tres competidores antes de verte a ti. Someone in your city types what you sell today and sees three competitors before they see you.
Ficha de Google al día, SEO local, datos estructurados para que ChatGPT y Perplexity te citen, y anuncios en Google, Meta, TikTok o YouTube donde ya te están buscando. Google Business Profile kept current, local SEO, structured data so ChatGPT and Perplexity quote you, and ads on Google, Meta, TikTok or YouTube where the search already exists.
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Entran a tu web y se van They land on your site and leave
Tarda en cargar, no dice precios y el teléfono está en el pie de página. El visitante vuelve a Google y entra al siguiente. It loads slowly, it gives no prices and the phone number sits in the footer. The visitor goes back to Google and opens the next one.
Web rápida, reseñas a la vista, una sola acción por pantalla y la página de cada servicio con las preguntas que la gente hace antes de llamar. A site that loads fast, reviews in plain sight, one action per screen, and a page per service answering what people ask before they call.
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Te escriben y nadie contesta They write and nobody answers
Llega un mensaje a las once de la noche. Lo ves a las nueve de la mañana y ya compró en otro lado. A message lands at eleven at night. You see it at nine in the morning and they have already bought somewhere else.
Respuesta al minuto en WhatsApp y en los formularios, con agente de inteligencia artificial cuando el volumen lo pide. Contestar dentro de los primeros 5 minutos deja al interesado 21 veces más cerca de calificar que contestarlo a los 30 (Oldroyd, Lead Response Management, 2007). An answer within the minute on WhatsApp and on forms, with an AI agent once the volume calls for it. Answering inside the first 5 minutes leaves a lead 21 times likelier to qualify than answering at 30 (Oldroyd, Lead Response Management, 2007).
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Contestas y no se agenda You answer and nothing gets booked
La conversación se enfría en preguntas sueltas y nadie pide la cita. The conversation cools off in loose questions and nobody asks for the appointment.
Las preguntas que separan al curioso del comprador, y la agenda conectada a tu calendario para que la cita quede puesta en esa misma conversación. The questions that separate a browser from a buyer, and a calendar wired in so the appointment gets set inside that same conversation.
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Hay cita y no cierra The appointment happens and nothing closes
No se presentó, o dijo que lo pensaba y nadie volvió a llamar. They did not show up, or they said they would think about it and nobody called back.
CRM con cada conversación dentro y seguimiento con recordatorios que no depende de que alguien se acuerde. El cierre lo hace tu gente; si hace falta, te montamos los agentes para que cierren más rápido. A CRM with every conversation inside it and follow-up with reminders that does not depend on anyone remembering. Your people close; if you need it, we build the agents so they close faster.
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Compró una vez y no vuelve They bought once and never came back
El cliente más barato que tienes es el que ya te compró, y nadie le vuelve a escribir. The cheapest customer you have is the one who already bought, and nobody writes to them again.
Recompra: correo con lo que de verdad le sirve y la reseña pedida en el momento en que está contento. Repeat business: email with what actually helps them, and the review asked for while they are still happy.
Ninguna de las seis se arregla con más anuncios. Se arreglan trabajando el camino entero, semana a semana, con los números delante. None of the six gets fixed with more ads. They get fixed by working the whole path, week after week, with the numbers in front of you.
What we use to close each leak.
Five fronts of work, in service of the six stops. Open the one you care about: what it is, why it matters and what it includes. Each one also has its own page with the questions people ask before signing.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places. Open
Google, where we work technical SEO and local SEO. And the AI assistants, where we work AEO and GEO so ChatGPT, Perplexity or Gemini name you when someone asks about what you sell. We always start with an audit, because most sites do not need rebuilding.
An ad stops bringing people the day you stop paying. A page that ranks keeps bringing customers in a month you spent nothing. And an AI answer has room for two or three names, so whoever prepares early takes the whole recommendation. It takes longer than ads, which is one more reason to start now.
Includes
See the full service - Technical audit
- Local SEO
- Google Business Profile
- Content that answers
- Authority links
- AEO: answer engines
- GEO: generative engines
Websites
We build the site or fix the one you have. Open
If you already have one, we audit it before proposing a rebuild, because most of the time it can be repaired and that costs a lot less.
The site is where everything else lands. If it is broken, whatever you spend on ads is lost at the door: you paid for the click, the person arrived and left before the page finished loading. That is why we look at it first.
Includes
See the full service - An audit before a proposal
- Speed that is real
- Bilingual when it is needed
- Built to be found
- Tracking in place
- The domain and the site are yours
Google Ads
Search campaigns we work every single day. Open
We build your Google search campaigns and run them every day. Nobody hands you a plan and disappears: we move the bids and cut the terms that spend without selling. Every month you know what each customer cost.
Search is the one channel where the customer has already decided to buy and only needs to find you. So it is the first thing we switch on in most businesses, and the fastest way to learn whether the problem is the ad or what happens after the click.
Includes
See the full service - Search campaigns
- YouTube and display
- Retargeting
- Tracking that is wired up
- Negative keywords
- The account in your name
AI agents and CRM
Agents that reply in minutes and book the appointment. Open
We set up the CRM and connect it to the channels where people already write to you. On top of it, agents answer within minutes at any hour and book qualified appointments on your calendar. You see every conversation and can step in whenever you want.
This is where the money you already spent leaks out. Bringing in customers nobody answers costs more than bringing in none, because you paid for the click either way. It is almost always the biggest hole we find.
Includes
See the full service - Answering and booking agents
- CRM set up and connected
- Follow-up that does not forget
- WhatsApp and SMS
- A pipeline with real stages
- You see everything
Social media and content
Your business posting every week, without you doing it. Open
We produce and publish your business content: video and photography for your social channels, on a calendar, with consistency. The promise is simple and it gets kept: next Tuesday there is content published, and the Tuesday after that too.
Content has two jobs and it pays to keep them apart. The first is getting known: reach, on social. The second is getting believed: when someone saw your ad and opens your profile to check you are real, what they find decides whether they write. That second job is the one almost nobody measures and the one that closes the most sales.
Includes
See the full service - Calendar and publishing
- Short video
- Business photography
- Copy that sells
- Automated blog
- Comment replies
El contenido orgánico solo, sin publicidad detrás, es la forma más lenta y cara de crecer que existe. Lo decimos vendiendo contenido. Funciona como parte del sistema: el anuncio trae al que no te conoce y el contenido convence al que ya te vio.
Organic content alone, with no advertising behind it, is the slowest and most expensive way to grow. We say that while selling content. It works as part of the system: the ad brings the person who does not know you, and the content convinces the one who already saw you.
Built for businesses that sell a service.
If your customer calls, messages or books before buying, you are one of ours. These six industries have their own page: what happens in each trade and where we start.
See all six industries- Health and wellnessWe work with aesthetic clinics, dental practices, doctors and nutritionists.How we work it
- Auto repair shopsA repair shop customer searches with the car already broken down.How we work it
- Insurance agenciesAlmost nobody buys on the first conversation here and almost everybody asks for three quotes.How we work it
- Remodeling, roofing and contractorsHigh ticket, long cycle.How we work it
- Accountants and bookkeeping firmsWe work with accountants, tax preparers and firms that serve businesses and families.How we work it
- Law firmsWe work with immigration, injury, family and defense firms serving Hispanic and English-speaking clients.How we work it
Primero medimos la ruta. First we measure the path.
Después tocamos. Then we touch it.
Medimos tus seis estaciones We measure your six stops
Miramos qué pasa hoy en cada una: dónde apareces, cuánto tarda tu web, cuánto tardas en contestar y qué pasa con quien ya te compró. What happens today at each one: where you show up, how long your site takes, how long you take to answer, and what happens to someone who already bought.
Te decimos cuál te cuesta más We tell you which costs most
Sale un número por estación y un orden. Casi nunca la fuga más cara es la que el dueño creía. Each stop gets a number and a place in the queue. The most expensive leak is rarely the one the owner expected.
Tapamos esa primera We close that one first
Se trabaja una estación hasta que mueve, en vez de encender cinco frentes el primer mes y no saber cuál funcionó. One stop gets worked until it moves, instead of switching on five fronts in month one and never knowing which of them worked.
Medimos y pasamos a la siguiente We measure and move to the next
Cada semana se ajusta lo que está corriendo y se abre la siguiente estación. El informe dice cuántos entraron y cuánto costó cada uno. Every week what is live gets adjusted and the next stop gets opened. The report says how many came in and what each one cost.
Por qué un socio y no Why one partner instead of
cinco proveedores. five vendors.
- Un solo responsable del camino One owner of the whole path
- Con proveedores sueltos, el de anuncios dice que la web no convierte y el de la web dice que el tráfico viene malo. Aquí responde uno por las seis estaciones. With separate vendors, the ads guy says the site does not convert and the site guy says the traffic is bad. Here one team answers for all six stops.
- Las cuentas son tuyas The accounts are yours
- Google Ads, Meta, el CRM y la web quedan a tu nombre. Si un día nos vamos, te quedas con el sistema montado y con el histórico. Google Ads, Meta, the CRM and the site stay in your name. If we ever part ways, you keep the system and the history.
- El plan se mueve todos los días The plan moves every day
- Lo que diseñamos lo ponemos a funcionar nosotros y lo ajustamos cada semana. Y el mensaje que llega a las once de la noche se contesta a las once de la noche. What we design, we put to work ourselves and adjust every week. And a message that lands at eleven at night gets answered at eleven at night.
- Sirve en español y en inglés It works in Spanish and in English
- Las cuentas que llevamos venden en los dos idiomas. Sabemos cómo busca cada público y qué lo hace llamar. The accounts we run sell in both languages. We know how each audience searches and what makes it call.
- Lo que instalamos queda funcionando What we install keeps working
- La ficha de Google, el seguimiento y los agentes siguen trabajando el mes que no haya campaña nueva. The Google profile, the follow-up and the agents keep working through a month with no new campaign.
- Pocas cuentas a propósito Few accounts, on purpose
- Quien contesta tu llamada tiene tus números abiertos. No hay un ejecutivo intermedio que te pase el recado. Whoever takes your call has your numbers open. There is no account manager in the middle passing on messages.
What we learn running accounts
Three articles a week, written by our own system and reviewed by us. Prices, numbers and mistakes included.
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Frequently asked questions.
It depends on the channel. A well-built search campaign usually brings the first calls the same week it goes live, while organic ranking, Google Business Profile included, is built over months. The number for your case comes out of the call, after we look at your site and your city.
No. Strategy, setup, execution and the weekly adjustments are on us. You get a clear report and keep running your business.
Every lead carries its source. You have a dashboard with the leads, where each sale came from, what it cost and the revenue attributable to the system.
We turn it off and tell you why. We do not keep it running to fill a report. We go back over the strategy with you, with the numbers in front of us.
No. Below a certain ad spend the data arrives so slowly that there is nothing to adjust, and charging you for that would be theft. The number depends on your business and we go over it on the call, which is free.
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