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Marketing for real estate agents and brokerages

We work with agents and brokerages selling and renting in the United States. The sale does not close online here: it closes at a showing. So the job is getting found by area, making the property look right, and having someone reply within minutes, because whoever is asking about one house is asking about five.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The most expensive mistake in this sector is spending on ads for one specific listing. The property sells, the ad switches off and nothing is left. The money goes further building the area, because the area is still there next year and the buyer who did not take that house takes another.
José Raúl Ramírez, founder of Addendo
Real estate agent showing a house to a young family

Why it matters

This sector has two quirks. First, the search is by area rather than by service: nobody searches "real estate agent", they search "homes for sale in [neighbourhood]". That makes area pages worth more than a services page. Second, speed: in property the first to reply gets the showing, and most agents reply hours later because they were showing another house.

Where we start

SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Meta Ads
We build and run your Facebook and Instagram campaigns.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.
Websites
We build the site or fix the one you have.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We are not the team if what you want is buying contact databases or having someone cold-call for you. And if you work alone and cannot reply within an hour during the day, that gets solved first: bringing more enquiries to a phone nobody answers only makes the loss more expensive.

Frequently asked questions

Is it worth advertising one specific property?

To sell that property, sometimes. As a strategy, rarely: the ad dies with the sale. What stays is the area page and the list of people who asked, and that works for the next one and the one after.

What about the property portals?

They are a channel and you do not fight them. What you can do is stop depending on them alone, because there you compete on price against everyone and the contact is not yours.

Does video content help?

A lot, and it does not need expensive production. A walkthrough shot on a phone and edited well beats agency photos, because it looks real and the buyer wants to feel the house.

Do you work with Spanish-speaking buyers?

Yes, and that is usually where there is least competition. Spanish-speaking buyers search with different words and value being answered in their language, and almost nobody has that set up seriously.

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