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Facebook and Instagram ads that get you messages today

We build and run your Facebook and Instagram campaigns. Here the customer is not searching for you: they are scrolling, so the job is to interrupt them well. We pick the real objective (message, call or form), write the ads, test creative and cut whatever does not start a conversation.

Book a call Message us on WhatsApp

Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The fastest way to burn money here is launching one creative and judging it after three days. Meta needs volume to learn and variants to compare. And if the business is health or money, the ad has to be written around the policies up front, not after it gets rejected.
José Raúl Ramírez, founder of Addendo
Woman scrolling social media on her phone on a bench

Why it matters

Google serves the person who already decided. Meta is for the other two: the one who does not know you exist, and the one who landed on your site and left. It is also the cheapest place to test a new message before spending it on search, because volume arrives fast and mistakes are cheap.

What it includes

Campaign structure
Objective, ad sets and budget built around what you actually want to happen, not around what Meta suggests by default.
Creative and copy
We adapt yours or make new ones. Five per campaign minimum, because with two there is nothing to compare.
Audiences
Cold, retargeting of site visitors, then lookalikes built from people who already bought. In that order, not all at once.
Pixel and conversions
The event that counts is the conversation, not the click. We separate them before letting automated bidding decide anything.
Messages and forms
Click-to-WhatsApp or Messenger campaigns when the business closes by chat, and native forms when the site does not convert.
The account in your name
Opened with your details and your payment method. History and audiences stay with you if we stop working together.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We are not the answer if nobody answers messages the same day. A message campaign fills the inbox in hours, and an unanswered inbox is money spent with a pretty receipt. We also do not take on accounts with unresolved policy restrictions until that is fixed.

Frequently asked questions

How much should I spend on Meta?

It depends on the objective and your city. What is fixed is that below a certain daily spend the campaign never leaves the learning phase and the data is useless for deciding. We give you the number on the call, with your case in front of us.

Who owns the account and the audiences?

You do. It is opened in your name inside your Business Manager and you give us agency access. Custom audiences built from your traffic are yours and cannot be rebuilt quickly, so ownership matters.

Does it work for health, aesthetics or legal services?

Yes, carefully. Those verticals have stricter policies, and there are words and promises that get the ad rejected or the account restricted. The ad is written around that from the start.

What if I already have campaigns running?

We audit them before proposing anything. The first thing we look at is which event they are counting as a conversion, because that is where the problem usually is.

Where we switch it on first

The sectors where this is the front we start with. Each one has its own page with what hurts and where it begins.

The other fronts