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LinkedIn Ads when your customer is another company

We build your LinkedIn campaigns for business-to-business selling: targeting by job title, industry, company size and seniority, native forms that fill themselves in, and tracking wired into your CRM. It is the most expensive channel per click and the only one where you can aim at the person who signs.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

Almost no local business needs LinkedIn, and we say so even when it costs us the sale. This channel makes sense when a customer is worth more than a few thousand dollars a year and the decision-maker is identifiable by job title. Outside that, the same money goes further in search.
José Raúl Ramírez, founder of Addendo
Two business partners in suits in an office lobby

Why it matters

In B2B the problem is rarely volume. It is reaching the right person. A twelve-dollar click is expensive if you sell tacos and cheap if your contract is worth thirty thousand a year. So this channel gets decided with a calculator, not with intuition.

What it includes

Targeting by job title
Role, industry, company size, seniority and target account lists you bring.
Native forms
They fill in from the profile and send nobody off the platform. They roughly double submission rate against a landing page.
Something worth downloading
Guide, template or report in exchange for the contact. Without something worth it, the form stays empty.
Follow-up sequence
A LinkedIn lead takes weeks to decide. It enters the CRM on its own sequence, not the one built for a search lead.
Tag and conversions
Installed and verified that the event arrives. Without it there is no way to know which campaign brought the contract.
The account in your name
With your payment method and your company page.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

If your annual ticket is small, LinkedIn does not add up and we will not build it. It is also wrong for impulse buying and for businesses that close the same day. And it needs patience: the cycle runs in weeks or months, so judging it after two weeks wastes the money twice.

Frequently asked questions

Why is the click so expensive?

Because the targeting is worth it. You are paying to reach a specific role at a specific company. The right question is not what the click costs but what the customer from it is worth.

What is the minimum budget?

Higher than Meta or TikTok, because each click costs more and you need enough of them to learn anything. The number depends on your sector and we give it on the call.

Does it work without something to give away?

It performs much worse. Nobody on LinkedIn hands over their email for nothing. If there is no material, the first job is creating it.

Can you use my target account list?

Yes. It gets uploaded as an account list and the ads run only against it. It is among the most profitable things the platform does when the client knows who they want.

Where we switch it on first

The sectors where this is the front we start with. Each one has its own page with what hurts and where it begins.

The other fronts