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Going back to the people who landed on your site and left

Retargeting shows up again for people who visited your site, watched your video, or wrote and did not close. We build the audiences, split those people by what they actually did, and show a different message to each group across Google, Meta and YouTube.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

It is the first thing I check in any account and it is almost never right. Either it does not exist, or it is one single list of all visitors seeing the same ad for six months. The improvement is usually immediate and costs no new budget: it costs tidying up.
José Raúl Ramírez, founder of Addendo
Two men looking at a shop window at night

Why it matters

Out of every hundred people who land on a service site, the vast majority leave without writing. Bringing them cost money. Showing up again costs a fraction of that and reaches someone who already knows who you are. It is the cheapest thing in advertising and the most frequently missing piece in the accounts we inherit.

What it includes

Behaviour-based audiences
Someone who saw the home page is not someone who reached the form and did not send it. They get split, and each group gets a different message.
Time windows
The first seven days are worked differently from the next thirty. Chasing someone for six months annoys them and does not sell.
Set up across three channels
Google display and search, Meta and YouTube, depending on where your people are and what budget exists.
Frequency cap
We set how many times one person can see your ad. Without that ceiling, remarketing stops reminding and starts stalking.
Exclusions
Whoever already bought or already wrote leaves the list. Paying to chase a customer you already have is the most common mistake.
Measured separately
Retargeting inflates every campaign’s numbers when it is mixed in. It gets measured apart so you know what actually brought the sale.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

It needs traffic. A site with few monthly visits does not fill the minimum audience sizes the platforms require, so this does not get built yet: first you bring people. It also does not fix a site that does not convert; it just makes the same problem happen twice.

Frequently asked questions

How many people do I need to start?

Each platform requires a minimum list size. If your site does not reach it, we say so and wait. Building retargeting without an audience is spending on nothing.

Does chasing people not annoy them?

It does when it is done badly. That is why we set frequency caps, short time windows and exclusions for people who already bought. Done properly, it reads as a reminder.

Does it work without a pixel installed?

No. The first job is installing it and verifying live that events arrive. That is where most accounts fail without anyone knowing.

Can you use my customer list?

Yes, uploading it with those people’s permission. It is used to exclude them from acquisition campaigns and to build lookalike audiences.

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