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YouTube Ads for what text cannot explain

We build your YouTube video campaigns: script, structure, audiences and tracking. It works when what you sell needs explaining, when trust matters more than price, or when you want to show up again for someone who already visited your site.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

Most YouTube campaigns we inherit buy cheap views from people who were never going to buy. A cheap view is not the same as a useful view. I would rather pay three times more for someone who yesterday searched for exactly what the client sells.
José Raúl Ramírez, founder of Addendo
Mother watching a video on a tablet with her children

Why it matters

YouTube is the only place where you can buy half a minute of someone’s uninterrupted attention, and where Google lets you pick that person by what they searched for. For a lawyer, a doctor or an accountant, half a face and half a voice do more than any text ad.

What it includes

Script and structure
The first five seconds decide whether you get skipped. The script is written for that, not to look good at the end.
Intent audiences
People who searched Google for what you sell, not just people interested in the topic. That difference is what makes the channel pay.
Video remarketing
Going back to whoever watched 25, 50 or 75 per cent. Those are three different people and deserve three different messages.
Formats
Skippable in-stream, in-feed and shorts, depending on what the business needs. Not all at once.
Measurement
Views, yes, but mostly what happened next: site visits, calls and forms attributed.
Production
Script always included. Filming is quoted separately, and often the client’s phone video works better than a studio one.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not recommend it as anyone’s first channel. If search is not squeezed yet, money goes further there. YouTube comes in when something already works and you need more volume, or when the product needs explaining.

Frequently asked questions

Do I need a professional video?

Not always. What it needs is clarity and a face that talks. We have seen phone-shot videos outperform expensive productions, because they look real.

How long should the video be?

It depends on the format. For skippable, what matters is the first five seconds and getting the whole message in before thirty.

Can you measure whether it brings customers?

You can measure the visit, the call and the form that come after. Video attribution is weaker than search attribution, and you should know that before signing, not after.

Does it work for a local business?

Yes, with a geographic radius. It works best when the service is expensive or unfamiliar and needs explaining.

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