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Google Ads that make the phone ring this week

We build your Google search campaigns and run them every day. Nobody hands you a plan and disappears: we move the bids and cut the terms that spend without selling. Every month you know what each customer cost.

Book a callMessage us on WhatsApp

Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The costliest mistake we see is counting a WhatsApp click as a conversation. Automated bidding amplifies whatever signal you feed it. Feed it a false one and it spends faster in the wrong direction.
José Raúl Ramírez, founder of Addendo
Man checking his phone in the middle of the street

Why it matters

Search is the one channel where the customer has already decided to buy and only needs to find you. So it is the first thing we switch on in most businesses, and the fastest way to learn whether the problem is the ad or what happens after the click.

What it includes

Search campaigns
The words someone types when they already want what you sell.
YouTube and display
When video does the job text cannot, and only when that is true.
Retargeting
Going back to the people who landed on your site and left without writing.
Tracking that is wired up
A WhatsApp click is not a conversation. We separate the two before letting automated bidding decide anything.
Negative keywords
The list of what you do not want to pay for. It is where the money goes in most accounts we inherit.
The account in your name
Opened with your details. If we stop working together, the history stays with you.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not take any budget. Below a certain spend the data arrives so slowly that there is nothing to adjust, and charging you for that would be theft. The number depends on your city and your sector, and we go over it on the call.

Frequently asked questions

Who owns the Google Ads account?

You do. We open it in your name and you grant us agency access. The day we stop working together you rebuild nothing, because account history is what makes campaigns cheap over time.

What if I already have campaigns running?

We audit them before proposing anything. There is almost always spend on terms that have never sold, and that gets cut on day one without touching the budget.

How much do I need to spend on ads?

It depends on the sector and the city, because cost per click is not the same everywhere. There is a floor below which we do not take the work. We give you the number on the call, with your figures in front of us.

Do you work in English and Spanish?

Yes, and we do not translate campaigns. English-speaking and Spanish-speaking buyers do not search with the same words or decide the same way, so each language is built separately.

What we have written about this

Where we switch it on first

The sectors where this is the front we start with. Each one has its own page with what hurts and where it begins.

The other fronts