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Marketing for electricians

We work with electricians and electrical companies in the United States. Two customers live here who look nothing alike: the one whose power just went out and calls now, and the one planning a panel upgrade or an EV charger. They search differently and they sell differently, so they get worked separately.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The licence is the most wasted selling point in this trade. In electrical work the customer knows cheap gets expensive and that some jobs cannot be done without a licence or pass inspection. Putting it in plain sight, with the number, filters out the bargain hunter and attracts whoever wants the work signed off.
José Raúl Ramírez, founder of Addendo
Electrician working on the wiring of a house

Why it matters

The emergency side looks like plumbing: very high intent, decided in minutes, with the map listing in charge. The project side is something else: there are permits, there is inspection, and the customer compares. And there is new demand almost nobody is working, which is EV charger installation and the panel upgrade usually needed first.

Where we start

Google Ads
We build your Google search campaigns and run them every day.
Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Reputation and reviews
We build the system so your team asks for reviews at the right moment, we reply to every one that arrives in your voice, we watch what is said about you on the platforms that matter, and we write down what to do the day a genuinely bad one shows up..

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish fixed prices for work that depends on an inspection or on whatever is behind the wall. In this trade advertising a number that later changes produces the worst kind of review. You can advertise the call-out fee and what genuinely is standard, and that gets said clearly.

Frequently asked questions

Do I work emergencies or projects?

Both, on separate pages and campaigns. Emergencies fill the week and the calendar; projects are where the margin is. Mixing them into one ad means neither works well.

What about EV chargers?

It is the fastest growing demand in the trade and almost nobody has written it its own page. The customer is not searching for an electrician: they are searching to get the charger installed. Different words, different conversation.

Is paid advertising worth it?

For emergencies, very much. For projects it works if the page explains permits and inspection, because that is where the customer hesitates and leaves.

How do I get reviews in a trade where nobody leaves them?

By asking at the moment the customer sees the power come back, not by email three days later. With a short link and the script in the technician’s hand, because they are the one standing there.

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