Open data
What trade businesses search for
Two datasets we collected ourselves, and you can download both in full. 1,856 real Google autocomplete queries across 24 trades, and 303 bid ranges for 20 trades across 10 cities. Both in Spanish and English, with the date and the method written out below.
Use them wherever you like, including in something you sell. All we ask is that you cite the source with a link to this page. Licence CC BY 4.0.
The two findings, before the tables
Spanish and English do not behave the same way, and it shows in each dataset separately. The sweep collected 1,399 queries in English against 457 in Spanish. That does not say the Hispanic market is smaller. It says it spreads differently: English concentrates demand in a few head terms and Spanish scatters it across hundreds of variants with little competition.
The bid data says the same thing seen from the money. We could compare 105 cases with data in both languages for the same trade and the same city. In 91 of those 105 the Spanish click came out cheaper, and the median landed at 40 per cent of the English price.
Two trades run the other way, and I am leaving them visible in the table because if the pattern were even across all twenty I would distrust the data myself.
Queries collected per trade
Number of distinct queries autocomplete returned for each trade, split by language. Ordered by total.
| Trade | Spanish | English | Total |
|---|---|---|---|
| Law firms | 38 | 70 | 108 |
| Real estate | 39 | 65 | 104 |
| Hotels and tourism | 33 | 70 | 103 |
| Restaurants and food | 36 | 62 | 98 |
| Beauty and barbering | 26 | 64 | 90 |
| Gyms and trainers | 16 | 71 | 87 |
| Accountants | 23 | 63 | 86 |
| Insurance | 24 | 58 | 82 |
| Auto repair | 17 | 64 | 81 |
| Agencies and software | 15 | 63 | 78 |
| Cleaning | 11 | 67 | 78 |
| Education and tutoring | 30 | 48 | 78 |
| Painting | 10 | 68 | 78 |
| Fashion and boutiques | 23 | 54 | 77 |
| Detailing and car wash | 5 | 72 | 77 |
| Photography, video and design | 13 | 62 | 75 |
| HVAC and technical trades | 30 | 43 | 73 |
| Events and weddings | 6 | 61 | 67 |
| Health and aesthetics | 20 | 42 | 62 |
| Moving and transport | 12 | 48 | 60 |
| Landscaping | 2 | 57 | 59 |
| Veterinary and pets | 12 | 47 | 59 |
| Construction and remodeling | 15 | 41 | 56 |
| Home care | 1 | 39 | 40 |
| Total | 457 | 1,399 | 1,856 |
In amber, the trades where autocomplete returns fewer than ten queries in Spanish. It does not mean nobody searches: it means almost nobody writes for them.
What the click costs in Spanish against English
Median of the ratio between the high Spanish bid and the high English bid, worked out per city and then summarised per trade. Only trades with data in four cities or more, because a median from two cities means nothing.
| Trade | Cities | Spanish against English |
|---|---|---|
| Electricians | 9 | 24% |
| Real estate | 4 | 27% |
| Dentists | 10 | 34% |
| Insurance | 10 | 34% |
| Cleaning | 8 | 38% |
| Movers | 6 | 38% |
| Veterinary | 10 | 42% |
| Auto repair | 7 | 43% |
| Pest control | 4 | 45% |
| Plumbing and HVAC | 10 | 54% |
| Law firms | 5 | 113% |
| Aesthetics and med spas | 10 | 164% |
Above 100% the Spanish click costs more than the English one. It happens in two trades and it is marked.
How each one was collected
The sweep queries the same service that fills the search box as you type. 24 trades by 2 terms by 6 moulds by 2 languages, on 21 September 2026. The script sits in the repository with the three traps we paid to discover written into it: without asking for the right encoding the service answers in ISO-8859-1 and the ñ breaks the decoder; the full query returns a single suggestion while the short mould yields twelve; and autocomplete mixes in video games and household appliances, so "sims 4" turned up under restaurant pain and "roomba" under cleaning.
The bid data comes from Keyword Planner through the Google Ads API, on 21 September 2026. We asked for 400 combinations and 303 came back with a bid. City identifiers are not guessed: they are resolved against the API itself.
What this data is not
The sweep is not search volume. Autocomplete does not publish how many people type each thing, so no query carries a number beside it. It is a thermometer and not a scale.
The bid is not what you will pay. It is the published range to appear at the top, and what you actually pay depends on the quality score of the ad and of the page it leads to.
And both carry a date because both move. In six months this is good for the order of magnitude and not for budgeting.
If you would rather look without downloading anything
The same figures, filtered by your trade and your city, are in what your trade searches and in what a click costs.