Industry

Marketing for auto repair shops

A repair shop customer searches with the car already broken down. It is pure urgency: they check the map, call two places and go to whoever picks up first. We build the three things that decide that, in this order: showing on the map, showing when someone searches your service, and the phone getting answered.

Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

Why it matters

This is the sector where the Google listing decides most and where it is set up worst. The profile category determines who Google shows you to, and we have seen truck repair shops listed as car tyre shops: they appeared in every wrong search and none of the paying ones. It gets fixed in an afternoon and costs nothing.

Where we start

An opinion: in this sector the first half hour of work we do is usually free and usually worth the most. Open the Google profile, check the category, the hours, and whether the phone number showing is the right one. It is astonishing how many shops pay for ads with that broken.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

If nobody can answer the phone while you are under a car, more calls will cost you money instead of making it. There the first thing to solve is who answers, with a person or an agent. We say so before turning anything on.

Frequently asked questions

Why am I not on the map if my shop has been open for years?

The most common cause is the Google profile category, which decides which searches you show up for. After that come stale hours, old photos and unanswered reviews. We check all of it before suggesting you spend on ads.

Does Google Ads work for a small shop?

Yes, and it usually works well because the search is urgent: someone typing "mechanic near me open now" will call within ten minutes. What needs care is the radius and the negative keywords, which is where repair shop budgets leak.

I work on trucks and cars. Should they be separated?

Always. They are two different customers, with two different tickets and two ways of searching. Mixing them in one campaign and one listing is one of the costliest visibility mistakes in this sector.

What about reviews?

They weigh a lot here, because the customer is choosing who to trust with their car. We do not invent or buy them. We set up the system to ask real customers at the moment they are happy.

What we have written for this sector

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