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Marketing for roofing companies

We work with roofing companies in the United States. Two customers arrive here who look nothing alike: the leak, who wants someone on the roof today, and the full replacement, who is about to spend tens of thousands and will ask for three quotes. We build both entrances separately, plus the follow-up needed between the quote and the signature.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

In roofing the sale is won by explaining, not by pushing. The customer knows it is a lot of money and that they do not understand the subject, so whoever shows them photos of the damage, explains what their policy covers and does not rush them is the one who signs. Manufactured urgency, in this sector, sounds exactly like what people are afraid of.
José Raúl Ramírez, founder of Addendo
Roofer laying shingles on a house roof

Why it matters

This trade has a pattern no other has: demand arrives all at once after a storm and is shared out within days. Whoever is already ranking with a tidy listing takes those weeks; whoever starts building the campaign when the hail lands arrives late and pays triple per click. And it carries a reputation problem it did not earn alone: the door-knockers after every storm left the sector looking opportunistic.

Where we start

Google Ads
We build your Google search campaigns and run them every day.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
Sales process
We sort out what happens between someone writing and someone paying: the stages they move through, who handles them and how fast, what gets sent when they go quiet, what gets said when they say they will think about it, and a board that shows which stage the sale falls out of.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not write copy that pressures with the storm or implies the insurer will pay. What a policy covers is decided by the insurer, not by us or by you, and promising it in an ad is the kind of claim that ends in a complaint. The process can be explained without promising the outcome.

Frequently asked questions

How do I prepare for storm season?

With organic position and a tidy listing before it arrives, because in those weeks the click gets expensive for everyone. The campaign switches on the same day, but what decides it is what you built in the quiet months.

Should I separate repair from full replacement?

Always. Two searches, two prices, two speeds. Whoever searches for a leak wants a phone number today; whoever searches to replace a roof wants finished jobs and to understand the financing.

Can I mention insurance in my advertising?

You can explain how the process works and that you help with documentation. What you cannot do is imply the insurer will cover it, because you do not decide that and it is the promise that causes the most trouble.

What do I do about the trade’s reputation?

Use it. Visible licence, answered reviews, photos of your own work and a quote that explains what is included. Everything the door-knocker cannot show sets you apart without saying a word about them.

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