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TikTok Ads to reach people who are not searching for you yet

We build your TikTok campaigns with vertical video made for the platform, not recycled from somewhere else. We pick the objective, build the audiences, write the first-three-seconds hooks and measure which version actually starts conversations.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The work here is the creative, not the targeting. The platform finds the people on its own; what it cannot do is rescue a boring video. If a business cannot produce video with some regularity, this channel will cost more than it returns.
José Raúl Ramírez, founder of Addendo
Creator recording a vertical video with a ring light

Why it matters

Cost per thousand impressions is still cheaper than Meta in most verticals, and a good ad picks up organic reach on top of the paid one. The trade-off is that the format is unforgiving: a video that looks like advertising gets skipped in a second, and the budget goes with it.

What it includes

Native video
Vertical, hook in the first three seconds, burned-in captions, platform pacing. We do not serve a cropped TV spot.
Campaign structure
Objective, ad groups and budget, with the account opened in your name.
Audiences
Interest, behaviour, retargeting of video viewers and lookalikes from your own list.
Pixel and events
Installed and verified live that the event actually arrives, which is where half the accounts we inherit fail.
Variants and cuts
Five hooks per campaign minimum. Whatever does not retain gets turned off; more budget does not fix it.
Reading the results
Retention per second, not just clicks. On TikTok the retention curve tells you sooner than anything whether the creative works.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

It is not the channel for everything. For high-ticket, slow-decision services it performs worse than search, and in tightly policed verticals review is slower and less predictable. If your customer finds you by typing what you do into Google, start there and leave TikTok for later.

Frequently asked questions

Do I have to make the videos myself?

It helps a lot and it is not required. What usually works best is real footage from the business shot on a phone. If there is nothing, we produce it, and that is quoted separately.

Does it work for local businesses?

Yes, with a geographic radius, and it works better for awareness than for closing. The conversation almost always ends on another channel, so you need somewhere for that person to land.

How many ads do I need?

Five per campaign to start, and constant replacement. Creative fatigue on TikTok is faster than on any other platform.

Who owns the account?

You do. It is opened in your name with your payment method and you give us access.

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