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Marketing for hotels and tourism

We work with small hotels, lodging and experience operators in the United States. One problem defines everything else here: most bookings arrive through platforms that keep a share of every night. We build the direct channel, the listing and the review system, which is what decides where you appear everywhere else.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

In this sector a review works as inventory, well before it works as reputation. It decides your position on the platforms, on the map, and in the final decision of a guest comparing three similar options. Asking properly, at checkout, moves more revenue than any last-minute offer.
José Raúl Ramírez, founder of Addendo
Guest picking up the key at a hotel reception

Why it matters

This sector pays a commission on every booking that is not its own, and that commission is almost always larger than what bringing the same guest in directly would cost. The difficulty is that the platform already owns the trust and the habit. It gets won back slowly: the guest who already stayed is the cheapest to bring back, and is exactly the one the platform will not let you contact.

Where we start

SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
Reputation and reviews
We build the system so your team asks for reviews at the right moment, we reply to every one that arrives in your voice, we watch what is said about you on the platforms that matter, and we write down what to do the day a genuinely bad one shows up..
Meta Ads
We build and run your Facebook and Instagram campaigns.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish photos that do not match the room or the experience being sold, or retouched until they stop resembling it. In lodging the gap between the photo and the reality is the first line of the one-star review, and that review costs months.

Frequently asked questions

Can I leave the platforms?

Leaving them is unwise; depending on them less is not. They bring new guests who do not know you. What gets built alongside is the direct channel for the repeat guest, who is the one who actually leaves margin.

How do I get direct bookings?

By giving a concrete reason to book with you rather than the platform, and by making booking just as easy. If your site asks for an email and a wait, the guest goes back to the platform.

What do I do in the low season?

Work a different audience: the local weekend traveller, corporate stays or small events. Each searches with different words and needs its own page.

How much do reviews matter?

More than price in most decisions. And all of them get answered, because whoever reads them is judging how you react when something goes wrong.

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