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So nobody goes unanswered at eleven at night

We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it. It is not a button tree: it understands normal language and remembers what was said before.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The expensive failure is not the agent getting something wrong: it is the agent not knowing it got it wrong. So we always build a watcher that reviews conversations and flags the odd ones, and the rules about what it cannot say get written before the greeting does. A charming agent promising what the business does not do costs more than having none.
José Raúl Ramírez, founder of Addendo
Receptionist taking a call at the counter

Why it matters

Most messages a local business gets arrive outside working hours. Whoever replies the next morning is competing against three rivals who already replied. And the difference is not only speed: it is whether the conversation still makes sense by the third message, which is where button bots fall apart.

What it includes

Replies in seconds
Every day, any hour, on the channel people actually write to.
Qualification on your criteria
Area, service, urgency and budget, asked naturally and saved onto the contact record.
Real booking
It reads the free slots in your calendar and books. It does not say "we will get back to you": it sets the appointment.
Handover to a human
When the conversation leaves the script, the agent steps aside and alerts. Knowing when to shut up is half the job.
Conversation memory
It remembers what was said days earlier. Without that, the customer repeats their story every time and the machine shows.
Written brakes
What it cannot say, what it cannot promise and when it has to stop. In health, law or money this comes first and is not negotiable.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not build it if what your team answers today does not exist in writing, because then the agent makes it up. We do not use it to give clinical, legal or financial advice. And it does not replace closing: it hands over a warm conversation, a person makes the sale.

Frequently asked questions

Can people tell it is a machine?

Sometimes yes, and we prefer that they can ask. What we do not do is pretend it is a person with an invented name. It sounds better for a minute and it breaks trust when it comes out.

What if it does not know something?

It says so and alerts a human. It is written that way on purpose: better a "my colleague will confirm that" than an invented answer.

Can it book directly?

Yes, against your real calendar, using the slots that are actually free. That is the difference between a lead and an appointment.

Can I read everything it says?

Yes. Every conversation lands in the CRM and we review them weekly. Next month’s adjustments come out of that.

Where we switch it on first

The sectors where this is the front we start with. Each one has its own page with what hurts and where it begins.

The other fronts