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Marketing for cleaning companies

We work with residential, commercial and turnover cleaning companies in the United States. There are two different businesses inside the same trade and they sell differently: a house is decided on trust, an office on contract. We build the presence in your area, the review system and the fast reply, which is what decides who keeps the client.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The first thing someone about to let you into their home asks is whether you are insured and who is coming. Price comes after that. Almost no cleaning company puts that where it can be seen. Putting it there, with the team’s name and a real photo, is worth more than any campaign.
José Raúl Ramírez, founder of Addendo
Worker mopping an office floor

Why it matters

This is the trade where people search hardest for how to get clients: in our sweep of Google autocomplete it was the category with the most mentions out of twenty-four. It is also where most owners depend on platforms that charge per contact and put five companies competing on price in front of the same customer. Having your own presence changes who runs that conversation.

Where we start

SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.
Reputation and reviews
We build the system so your team asks for reviews at the right moment, we reply to every one that arrives in your voice, we watch what is said about you on the platforms that matter, and we write down what to do the day a genuinely bad one shows up..

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We are not the team if you compete only on being cheapest. In cleaning, low price brings clients who move to the next cheapest and leave without notice. What holds this business up is recurrence, and that is built on trust rather than discount.

Frequently asked questions

Should I stay on the quote platforms?

As one channel, at first yes. As the only channel, no: you pay per contact, compete against four on the same screen and the customer is not yours. What gets built alongside is your own presence so some of those clients arrive without commission.

Are residential and commercial worked the same way?

No. A house decides in a day and on trust; an office decides over weeks, asks for insurance and references, and the contract runs for years. Two pages, two messages and two response speeds.

What about vacation rental turnovers?

It is its own niche and usually the most profitable, because it is recurring and scheduled. It demands impossible hours and instant replies, which is exactly why fewer competitors are willing to do it properly.

Is working in Spanish worth it?

In this trade it shows most. A large share of the crews and owners speak Spanish, and yet almost all the sector’s communication is English only. The same business can serve both audiences.

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