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Marketing for salons, nail studios and barbershops

We work with salons, nail and lash studios, and barbershops in the United States. The problem here is almost never a shortage of people: it is that the calendar has gaps that opened last night. We build booking where clients discover you, reminders that cut no-shows, and the system that gets the next appointment made before they leave the chair.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The client follows the person, not the salon. That makes many owners uncomfortable and it is the reality of the trade, so it is better to build on it than fight it: individual profiles for each professional, direct booking links, and each person’s work visible under their own name. A team that feels it owns its book stays longer.
José Raúl Ramírez, founder of Addendo
Barber working on a client in a barbershop

Why it matters

This trade has an economy unlike any other: the product is one hour of one specific person, and that hour cannot be stored. Today’s three o’clock gap does not sell tomorrow, it disappears. So the lever is losing fewer slots rather than bringing in more new clients, and that gets solved with reminders, deposits and rebooking on the spot.

Where we start

Social media and content
We produce and publish your business content: video and photography for your social channels, on a calendar, with consistency.
Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.
Automation
We build the flows that do your repetitive work: replying to whoever writes, alerting the salesperson, confirming the appointment, reminding about it, picking up the no-show and moving the opportunity along.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish photos of work that is not the salon’s, or retouched results. In beauty the client arrives with the photo in her hand and compares, and the distance between the image and the result is the most common bad review in the sector.

Frequently asked questions

How do I cut no-shows and last-minute cancellations?

With an automatic reminder at twenty-four hours and another the same day, and deposits on long services. Together they change the calendar more than any campaign.

Which platform suits me?

Wherever the work can be seen: here the portfolio is the advertising. What has to be solved is the next step, being able to book from that photo without going off to find a phone number.

What if my stylists rent their chair?

Then each one has their own book and their own following, and the shop’s marketing is different: it attracts professionals as much as clients. Two messages, and they should be kept apart.

Is the Google listing worth it for a salon?

Very much, especially for the new client searching nearby. With real photos of the space and the work, correct hours and booking linked, which is what almost no listing has complete.

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