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Marketing for home care agencies

We work with home care and senior companionship agencies in the United States. This sector has a quirk that changes everything: the person searching is not the person receiving the service. It is a son or a daughter, often from another city, deciding with guilt and in a hurry. We build the presence for that person and, alongside it, caregiver recruitment.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

Almost every site in this sector talks about the service and none of them talks about the guilt. The person searching feels they are failing their mother. A page that acknowledges that and explains what the first day actually looks like converts far better than one listing types of care.
José Raúl Ramírez, founder of Addendo
Caregiver helping an elderly woman dress at home

Why it matters

These are two campaigns, not one, and almost nobody treats them that way. On one side you reach the family, who research for weeks, compare, and need to know who will be walking into their mother’s home. On the other you attract caregivers, because in this sector contracts get lost for having nobody to send. Recruitment is marketing, even when the org chart files it under human resources.

Where we start

SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Websites
We build the site or fix the one you have.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.
Reputation and reviews
We build the system so your team asks for reviews at the right moment, we reply to every one that arrives in your voice, we watch what is said about you on the platforms that matter, and we write down what to do the day a genuinely bad one shows up..

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish client photos or family stories without written permission, and we do not use stock that reads as a real patient. And we do not give medical advice or let an automated agent give it: here an assessment gets booked, the process gets explained, and everything else goes to a person.

Frequently asked questions

Who am I speaking to, the senior or the family?

Whoever is searching, which is almost always the son or daughter. The copy, the response hours and even the channel change: that person writes at night, after putting their own children to bed.

How do I find caregivers?

With the same seriousness you use to find families: your own careers page, a clear process and a fast reply. Someone looking for caregiving work applies to five places the same day and stays with whoever answers first.

Is paid advertising worth it?

Yes, and it should be split in two: families and caregivers compete for different budgets and get measured differently. Combining them makes it impossible to know which is working.

Can this work in Spanish?

It is where it is needed most, on both fronts. Many Hispanic families prefer care in their own language, and a large share of available caregivers speak Spanish and do not find listings written for them.

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