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Marketing for daycares and preschools

We work with daycares, preschools and childcare centres in the United States. Conversion does not happen on the website here: it happens on the tour. Everything digital has one job, getting that tour booked and removing up front the doubts that prevent it, which are always the same three: safety, who does the caring, and whether there is a place.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

Sites in this sector show empty classrooms and talk about educational philosophy, and the mother searching is not evaluating pedagogy. She is trying to picture leaving her daughter there on a Monday morning. Real photos of the everyday, with permission, and the names and faces of the team convert better than any description of the method.
José Raúl Ramírez, founder of Addendo
Preschool teacher playing with a toddler in the classroom

Why it matters

This sector has an uncommon economy: one enrolled child can stay three or four years, so a filled place is worth an enormous amount and turnover hurts badly. And it has a bottleneck that is not demand: in many markets there is a waiting list and what is missing is staff. So here, as in home care, recruiting educators is marketing rather than only human resources.

Where we start

Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.
Websites
We build the site or fix the one you have.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish photos or video of minors without written parental permission, and we do not use stock that reads as your centre. We also do not publish available places or admission dates that are not confirmed: in this sector a broken expectation gets told in the parents’ group chat the same day.

Frequently asked questions

What does my website have to achieve?

A booked tour, nothing else. Everything else (licence, ratios, hours, food, rough pricing) is there to remove the reason they do not book it.

What if I already have a waiting list?

Then marketing changes front and goes to recruiting staff, which is what frees places. Same work, different audience, different page.

Can I show photos of the children?

Only with written parental permission, and it is worth keeping your own bank of approved images. Without that you show the space, the team and the materials, which already says a lot.

How do I compete with the big chains?

With what they cannot offer: the educator who has been there eight years, the small group, the open door to come and look. That gets told with names and faces, not adjectives.

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