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Marketing for medical practices and clinics

We work with primary care offices, specialists and small clinics in the United States. The sale here is a booked appointment, and the patient’s first question is almost never price: it is whether you take their insurance. We build the whole path, from being searched for to someone answering that question.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The page that brings a clinic the most appointments is not the home page or the doctor’s bio. It is the one listing which insurances are accepted, and almost nobody builds it properly. It is buried in a footer or missing, and it is literally the first question on the call.
José Raúl Ramírez, founder of Addendo
Hispanic doctor sitting across from a patient in the consulting room

Why it matters

Medicine has two filters no other sector has. First, insurance: a patient on a closed network rules out anyone who does not take it within seconds, and most sites do not say clearly which they accept. Second, the medical directories, which usually rank above the practice’s own site and carry stale data nobody has corrected in years.

Where we start

Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.
Websites
We build the site or fix the one you have.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not give clinical advice and we do not let an automated agent give it, and we do not publish anything promising a health outcome. If content touches symptoms, treatments or diagnoses, a professional on your side reviews and signs it before publication. Without that we do not work the content front.

Frequently asked questions

What do I do about my medical directory profiles?

Claim and fix them, because they usually rank above your site and often carry an old phone number or an address from three moves ago. You do not fight them: you tidy them.

Can a clinic advertise on Google and Meta?

Yes, inside stricter rules. You cannot target by health condition or imply you know something about the patient’s state. Good advertising is possible inside that, but it gets built knowing it.

Can an agent answer patient messages?

For booking, hours, location and accepted insurance, yes. For anything touching symptoms it steps aside and alerts a person. That line is written before the greeting is.

Is a Spanish version worth it?

In most cities it is where there is least competition and most appreciation. Spanish-speaking patients usually arrive with more questions about insurance and cost, and answering those in their language decides the appointment.

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