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Marketing for detailing and car wash

We work with detailers, mobile services and car washes in the United States. This is one of the few trades where the result shows in a photo, and that decides the whole strategy: the before-and-after is the product, the catalogue and the ad at once. We build that, the recurring plan, and area-based acquisition if you work on wheels.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

This is the trade where social genuinely pays off, and not because it is fashionable. A well-shot before-and-after shares itself, and here the customer buys with their eyes. What almost nobody does is turn that view into a booking: the video gets watched, gets liked, and there is no clear way to book in the next thirty seconds.
José Raúl Ramírez, founder of Addendo
Hands with an orbital polisher buffing a car body

Why it matters

Three businesses with different economics live here. A single wash is volume and thin margin. The monthly plan is what makes the week predictable. And ceramic coating or paint correction is the high ticket that pays the month, with a customer who researches for weeks before deciding. Mixing them in one message means the high-ticket customer does not take you seriously.

Where we start

Social media and content
We produce and publish your business content: video and photography for your social channels, on a calendar, with consistency.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Google Business Profile
We sort out your Google Business Profile: primary and secondary categories, the service list, the area you actually cover, hours, photos, questions and answers, posts, and a system your team can use to ask for reviews without chasing anyone.
AI receptionist
We build an agent that replies on WhatsApp, Instagram or Messenger in seconds, understands what the person is asking, qualifies them against your criteria, books into your calendar and alerts a human when the conversation calls for it.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish photos of work that is not yours. In detailing the customer arrives with the expectation the image created, and a borrowed photo guarantees disappointment. If you do not have your own material yet, the first job is filming this week’s work, and a phone is enough.

Frequently asked questions

Should I go mobile?

It removes the rent and raises what you can charge, but it introduces the route problem: one customer far from the rest eats the morning. You acquire by specific areas, same as in landscaping.

How do I sell ceramic coating?

With its own page and its own explanation. It is an expensive decision researched over weeks, and the customer compares warranties and durability. It does not sell in the same ad as a wash.

Are monthly plans worth it?

They are what makes this business predictable. And they sell better during the service itself, while the customer is looking at the result, than in any ad.

Which platform works best?

Wherever short video rules, because the product is visual and the process is compelling. What has to be solved is the next step: being able to book from there without leaving the conversation.

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