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Marketing for photographers, video and design

We work with photographers, video production companies and design studios in the United States. The portfolio is both the product and the argument here, so the site is not a brochure: it is the sale. We build that portfolio to be found, the pricing page that filters, and the follow-up that turns a one-off job into a recurring client.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The generic portfolio costs the most work. A photographer showing weddings, product, corporate headshots and pets communicates that they do everything and stand out at nothing. Whoever shows one thing charges more for it, while still doing the rest when asked.
José Raúl Ramírez, founder of Addendo
Photographer taking a shot with a professional camera on the street

Why it matters

This trade has two problems the others do not. First, the client does not know what things cost, so without a price reference they ask ten people for quotes and compare numbers they do not understand. Second, you compete with the nephew who has a camera and, recently, with tools that generate images. You do not win that by cutting your price: you win it by narrowing what you are best at.

Where we start

Websites
We build the site or fix the one you have.
Social media and content
We produce and publish your business content: video and photography for your social channels, on a calendar, with consistency.
SEO, local SEO & AEO/GEO
Rankings in 2026 happen in two places.
Sales process
We sort out what happens between someone writing and someone paying: the stages they move through, who handles them and how fast, what gets sent when they go quiet, what gets said when they say they will think about it, and a board that shows which stage the sale falls out of.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not publish other people’s work or generated images presented as your photography. In this sector it gets spotted, it gets talked about, and it costs your whole credibility. If new material is needed to sell a service, it gets produced.

Frequently asked questions

Should I put prices on the site?

At least a starting figure, and it is worth it. It filters out whoever cannot pay you, who is exactly the person who eats the most time in quotes, and gives whoever can a reference to decide with.

Should I specialise or do everything?

Show one thing and do several. You can accept all kinds of work and still present a portfolio that says clearly what you are best at.

How do I compete with image generation tools?

On what they cannot do: being there, directing real people, and being accountable for a result. That is the conversation, and it is worth having head-on on your own site.

How do I get repeat clients?

By working with companies rather than only individuals, and by proposing the next job when you deliver the current one. Most creatives deliver and wait to be called again.

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