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The list you already have is the cheapest channel there is

We build the sequences that work your base: welcome, follow-up for whoever asked for information, win-back for whoever stopped coming, and messages that give a reason to come back. With email authentication set up so it does not land in junk, and with WhatsApp or SMS when that is where your people actually reply.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The metric almost everyone watches is open rate, and it is the one that says least. You can have sixty per cent opens and zero sales. What matters is how many replied, how many came back and how much they spent, and that forces you to connect email to the CRM instead of reading it on its own.
José Raúl Ramírez, founder of Addendo
Young woman reading her email on her phone

Why it matters

Every other channel is rented. The list is owned. A business with a thousand contacts and no sequences is sitting on the lowest-cost channel it will ever have, and usually uses it twice a year to say happy holidays.

What it includes

Email authentication
Domain records set up so the email arrives. Without it, half goes to junk and nobody knows why.
Sequences that stop
Welcome, follow-up and win-back, stopping on their own when the person replies or buys. Still emailing someone who already bought is the fastest way to lose a list.
Segmentation
Someone who asked for information does not get what a customer gets. Sending everyone the same thing is why people unsubscribe.
WhatsApp and SMS
When email is not the channel. With permission, with an easy opt-out and no bought lists.
Templates in your brand
That look right on a phone, which is where nearly everything gets opened.
Measurement
Opens and clicks, yes, but mostly how many conversations and sales came out of it.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not send to bought lists or to contacts who never gave permission. Not only because of the law: it burns the domain, and then your legitimate email stops arriving too. And if your base is under a few hundred contacts, the effort returns little yet: the job is filling it first.

Frequently asked questions

How many emails a month?

It depends on the business and on whether you have something to say. Sending on a calendar when there is nothing to tell is the fastest way to stop being opened.

Does it work if my customers only use WhatsApp?

Then the channel is WhatsApp, and it gets built the same way: with permission, with segmentation and with an opt-out. The principle does not change, the place does.

Can I use the list I bought?

Not with us. Beyond being against the rules, it wrecks your domain’s deliverability and then your normal email stops arriving either.

Who owns the list?

You do. It lives in your platform and can be exported whenever you want.

Where we switch it on first

The sectors where this is the front we start with. Each one has its own page with what hurts and where it begins.

The other fronts