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Creative decides the result before targeting does

We produce the material your campaigns and social run on: vertical video with a hook in the first seconds, cuts per platform, captions, photography graded into your brand’s visual language, and the assets for each ad. Always with a script, because the order of what gets said matters more than the camera.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

What performs best is almost never what costs most to produce. Real footage from the business, real people talking, the actual workshop. Polished production helps when what you sell is expensive and perception has to hold; everywhere else, looking real beats looking like an ad.
José Raúl Ramírez, founder of Addendo
Video camera on a tripod on a shoot

Why it matters

In social advertising, creative explains most of the difference between a campaign that works and one that does not. You can tune targeting for weeks and move nothing if the first second does not hold. And fatigue is real: an ad that worked in March stops working in May and has to be replaced.

What it includes

Script before camera
What gets said, in what order, and what gets shown. A well-scripted phone video beats an unscripted studio one.
Vertical and per platform
The same message ships in three different cuts. Cropping a horizontal and sending it everywhere shows, and gets skipped.
Burned-in captions
Most people watch without sound. A video without captions is half a video.
Graded photography
Real material from the business or stock chosen with judgement, with the same colour treatment so everything looks like one house.
Variants to test
Five different hooks over the same material. That is what lets you know what works instead of having opinions.
Replacement
A calendar of new material before the previous one wears out, not after the numbers drop.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

We do not use images or video generated by artificial intelligence to represent your business, your premises or your customers. And when we use stock where someone could read it as your results, we say so next to the image, not in a footnote. Health and commerce advertising rules do not forgive that.

Frequently asked questions

Do I have to be on camera?

It helps a lot in services where trust matters, like law, health or finance. It is not required and there are formats that work without a face.

Where do you film?

At your business, almost always. It is cheaper, faster and it looks real, which is what performs.

How much material do I need per month?

It depends on ad spend. The more budget, the faster creative burns and the more replacement you need.

Are the files mine?

Yes, final files are handed over. Stock material keeps the licence it was bought under and we tell you which one.

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