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If you do not know what worked, you are deciding blind

We leave measurement installed and verified: Analytics connected, Search Console linked, the enquiry event actually firing on every channel, and the import into the ad platforms so automated bidding learns from the right signal. Then a written monthly report you can read without knowing analytics.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

Impressions lie more than people think. On one site we audited, thirty-six per cent of impressions came from a single query with over nineteen thousand desktop appearances and one on mobile, for a local search. Those are not people. Before calculating any rate you have to split by device, or every calculation comes out wrong.
José Raúl Ramírez, founder of Addendo
Desk with printed charts and office supplies

Why it matters

Broken tracking is the most expensive failure and the quietest. We have found sites where the conversion event never fired because of a one-line bug, and forms posting to an empty address for months. Meanwhile the ad platform optimises toward whatever it can see, which is usually noise.

What it includes

Installed and verified
Pasting the tag is not enough. We check in production, with the browser open, that the event arrives. That is where most accounts fail unnoticed.
One event per channel
Form, WhatsApp, call and booking measured separately. If everything counts the same, you cannot tell which one to close.
Search Console
Linked to Analytics and read seriously: split by device and separating brand from non-brand, which is where the mirages hide.
Import into Ads
The good conversion is marked primary and the noise drops to secondary. Without that, automated bidding amplifies the error faster.
Written baseline
Your numbers from day one, in a document. Everything else is measured against it, and without it any improvement is an anecdote.
Monthly report
Two pages: what was done, what changed against the baseline, how many enquiries came in and what is blocked waiting on you.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

Attribution has limits and they should be said before signing, not after. Someone who calls after seeing the site and does not say where they came from is attributed to nothing. Search engines and assistants hide part of the queries. What can be promised is measuring the measurable properly and being clear about what is not.

Frequently asked questions

Did my site not already have analytics?

It almost always has the tag pasted in and nothing else. Having Analytics is not having measurement: the difference is whether the enquiry event exists and whether anyone checked it arrives.

Is the data mine?

Yes. Accounts are opened in your name and you give us access. The history stays with you if we stop working together.

Can I look at the numbers whenever I want?

Yes, you have access to your own accounts. The monthly report exists because staring at a dashboard without knowing what to look at is not the same as understanding what happened.

Do you measure traffic from AI too?

We measure the assistant channel in Analytics and referrals from those domains. It is still little traffic and we say so with the number in front of us, not with promises.

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