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Before spending, find the bottleneck

We review your live site, your map listing, your tracking and your campaigns if you have any, and we measure real demand in your market with Google Planner data. Out of that comes a document with what is broken, what is being wasted and where to start, ordered by impact rather than by taste.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

An audit that ends in a forty-page PDF is useless, and those are the ones that sell best. What changes something is the short list of what is broken, ordered by impact, with who fixes it and when. If the audit does not fit into a half-hour conversation, it was written to impress rather than to be used.
José Raúl Ramírez, founder of Addendo
Two colleagues going over documents in a meeting

Why it matters

Most businesses buy the service they think they need, not the one that solves their problem. A repair shop asked for ads and had been paying for two years for a domain returning an error. A clinic asked for rankings and its bottleneck was the reviews on its listing. Without the diagnosis, the money goes in at the wrong door.

What it includes

Review on the live site
With a browser, not with a tool that hands out a score. Redirects, languages, sitemap, indexing, mobile speed and your own pages competing with each other.
Measured demand
What your market actually searches for and with which words, with Planner volumes. Often the term the business uses has zero searches.
Competitors looked at closely
Who shows up first in your area and why. It is almost never for the reason the client assumes.
State of the tracking
Whether the conversion event exists and whether it arrives. It comes first, because without it nothing else can be verified.
Quarter-by-quarter plan
What happens in the first three months, what in six, what waits, with the bottleneck at the front.
What not to do
The list of what we ruled out and why. It is worth as much as the other one, because it stops spending on what will not move anything.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

A diagnosis fixes nothing on its own. If what you want is the document to take to another agency, that is fine and it costs the same, but it should be said up front. And we do not audit closed platforms you do not give us access to: from outside you can only look from outside, and we say where the limit is.

Frequently asked questions

Does the audit cost extra?

Inside a monthly programme it is included in month one. On its own it is quoted, and the amount comes off if we then work together.

How long does it take?

It depends on the size of the site and when access arrives. The bulk lands in the first two weeks.

What do you need from me?

Access to your domain, your Google listing, your analytics and your ad accounts if they exist. Without access the audit is blind, and we say so.

Does it cover my competitors?

Yes, what can be seen from outside: which pages they have, which searches they show up for and what they are advertising. What happens inside their accounts nobody can see.

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