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When no tool on the market fits how you work

We build what your operation needs and does not exist: portals for distributors or customers, internal dashboards, integrations between systems that do not talk, and in-house tools that save repeated hours. Always after checking nothing off the shelf would do, because maintaining your own software costs forever.

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Thirty minutes, no cost. You leave the call knowing what is holding your growth back, whether you hire us or not.

The question we ask first is uncomfortable and saves money: what happens if this does not get built. Often the answer is that someone keeps losing twenty minutes a day, and that does not justify a build or its upkeep. Building is the expensive answer and it is almost never the first one.
José Raúl Ramírez, founder of Addendo
Two developers discussing their work standing by the desk

Why it matters

There comes a point where the business runs by taping together three tools that do not know each other, and someone spends half a day copying data between them. That half day gets paid every month. That is when building pays off, and only then.

What it includes

Check first
The first deliverable is the list of what already exists and why it does not fit. If something on the market works, we say so and do not charge to build it.
Written scope
What it does and what it does not, before starting. That is where the budget goes in almost every project that fails.
Integrations
So your CRM, your booking system and your invoicing talk to each other without anyone copying data by hand.
Dashboards and portals
For your team, your distributors or your customers, with permissions split by role.
Handover and documentation
Repository, deployment instructions and how to fix what breaks. Written down, not in somebody’s head.
Agreed maintenance
Who keeps it alive afterwards and what that costs. Handing over software without that leaves a dated problem.

How we work

  1. We listen

    Your business, your market, and what you have already tried. Before proposing anything.

  2. We design the strategy

    A plan built for you, with every dollar going somewhere specific.

  3. We execute without stopping

    Campaigns, content and follow-up, coordinated and running.

  4. We measure and scale

    Every week it gets adjusted. What works gets scaled; what does not gets turned off.

Where we are not the answer

This is not our main front and we say so. We build on the technology we already run daily; if your project needs an architecture we do not handle, better you hear it here than halfway through the build. We also do not take projects with open scope or a fixed date imposed from outside.

Frequently asked questions

What does it cost?

It is always quoted, never folded into a monthly fee. And it is not quoted without written scope, because a budget built on a vague idea breaks for certain.

Is the code mine?

Yes, handed over with its repository and its instructions.

What if it breaks in a year?

That is why maintenance is agreed from the start. Software with nobody keeping it alive degrades on its own.

Do you build mobile apps?

It depends on the case. Often what the business needs is a site that works well on a phone rather than an app nobody downloads. We talk it through before quoting.

Where we switch it on first

The sectors where this is the front we start with. Each one has its own page with what hurts and where it begins.

The other fronts