Positioning with a published price and a number every month

A twelve-month programme with three plans. Local SEO, at 750 dollars a month, puts your Google listing in order so you show up in your city. Full SEO, at 1,500, also works on your site and publishes an article every week. Bilingual SEO, at 2,500, does the same in Spanish and English with the site included. Every month you get a written report with your figures against the starting point, and at six months there is a review with a date set from the day you sign.

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Fifteen minutes. Before the call we look at your site and your Google listing, and we turn up with two or three concrete things that are wrong, each with the figure behind it. They are yours to keep, whether you work with us or not.

The mistake I see most is selling the service the client asks for instead of the one that clears their bottleneck. A repair shop asked for advertising and had spent two years paying for a domain that returned an error. I would rather lose today big sale than charge you for something that will move nothing.

José Raúl Ramírez, founder of Addendo

Hands writing a to-do list in a notebook

Why it matters

The problem is almost never a missing audit. It is that the audit arrives as a PDF, sits in an inbox, and the site looks the same six months later. Meanwhile the business pays for every advertising click, and the day it cuts the budget it disappears from the map. This programme exists for the owner who already spent money on something that changed nothing on their page, and who wants to see the fix done rather than the list of what ought to be fixed.

What it includes

Your website: Up to twelve pages in Astro, fast on a phone, with the form and the WhatsApp wired to wherever you actually answer. If you use a booking system, the site connects to it.
Technical SEO, fixed: Redirects, canonicals, language tags, sitemap, structured data, indexing and your own pages competing against each other. You get the before and after of every fix, not the list of pending items.
Content every week: Topics come from demand measured with Google data, not from a creative meeting. Each month we agree what gets published and the split between article, commercial page and rewrite.
Local SEO: Your Google listing with the right category, services and area, the same name and phone everywhere, and pages of their own for the cities you actually serve.
AEO and GEO: A direct answer in the first paragraph, structured data and the files from the llmstxt.org standard. What we do not promise about this is written below, and it is worth reading before you sign.
Measurement and report: In month one we leave the analytics installed and hand you your figures as of today, in writing. That paper is what you will judge us against in month six.

Who it is for, and what gets counted

It fits an established service business serving Spanish-speaking customers in the United States, with one location, up to three cities of coverage and somebody answering the same day. Dental clinics, med spas, law firms, repair shops, contractors and insurance agencies are where it works best. These four things are counted separately because they are different.

Site pages we build: up to 12
Languages, each with its full version: 1
Google Business listings we manage: 1
Service areas with a page of their own: up to 3
Content units a month: 8, three commercial
Meeting: 45 min a month
Minor changes: 2 h a month

A service area is a city we work with its own page and it needs no address. A Google listing needs a location or an area verified by Google, and that almost always means separate premises. A content unit is an article of eleven hundred to sixteen hundred words, a commercial page for a service or a city, or the deep rewrite of a page you already have. All three are worth the same and swap between each other every month according to the data. Changing a title or a photo is not a unit: that comes out of the two hours of minor changes.

What it costs

Three levels, depending on how far you want to go. Twelve-month agreement with a formal review at six, and ad spend is not included and not needed to start.

Local SEO
750 a monthplus 1,500 setup, one time only
For the business that wants to show up when someone searches its trade in its city.
- Google listing claimed and set up
- Categories, hours and service areas
- 2 content units a month
- Titles and descriptions, page by page
- Search Console connected and watched
- Written report every month
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Our recommendation
Full SEO
1,500 a monthplus 2,000 setup, one time only
For the business with a site that wants it to bring customers without paying per click.
- Everything in Local SEO
- Full technical SEO on your site
- One article a week, four a month
- Keyword research every month
- Internal linking worked properly
- Built so AI cites you, not just Google
- Every review answered
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Bilingual SEO
2,500 a monthplus 3,000 setup, one time only
For the business selling to both markets that today shows up in only one.
- Everything in Full SEO
- Site in Spanish and English, with real parity
- 8 content units a month
- Language tags done right on both versions
- External links worked properly
- Report every two weeks
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The price of any extension (one more area, one more listing, extra content) is written into the proposal before we start, never quoted on the fly.

This is positioning only

If you also need the website, the CRM, the videos or the campaigns, those are the complete packages and they work out cheaper than buying each piece separately. For 500 dollars more than Full SEO, the Engine package also brings the site, the CRM and social.

What you get each month

This is worth saying before signing rather than in month four: the first quarter fee does not buy eight pieces of content a month. It buys the construction of your site. Full production starts in month four.

Month	Content	What else gets delivered
Month 1	0	Access, analytics installed, your figures as of today in writing, an audit with the fixes already applied, the topic matrix and the site structure approved.
Month 2	4	Your site in production, Google listing cleaned up, publishing engine set up.
Month 3	6	Area pages, internal linking and the first measurement panel.
Month 4 onwards	8	Full production. In month six, the formal review against the month-one figures.

That is ten pieces in the first quarter instead of twenty-four, with no catching up afterwards. The site going live during month two is an estimate of ours, drawn from the four sites we have built, and it counts from the arrival of your last material. It is not a commitment with a penalty and we are not going to pretend it is: if the material arrives late, the whole ladder shifts by a month.

How we work

We listen
Your business, your market, and what you have already tried. Before proposing anything.
We design the strategy
A plan built for you, with every dollar going somewhere specific.
We execute without stopping
Campaigns, content and follow-up, coordinated and running.
We measure and scale
Every week it gets adjusted. What works gets scaled; what does not gets turned off.

What we can show you

Three real pieces of work. For each one we give the context, the figure and what that figure does not prove. Where we have no permission to give the name, it goes without one.

Spanish content, pan-Hispanic audience

A site with a lot of sleeping traffic: titles ran 76 to 83 characters because the template added a suffix, and Google cuts near 60. On top of that, four groups of its own pages were competing against each other.

The suffix came off, eight cannibalised pages were retired with a redirect, and 59 internal links were pointed at six pillar pages. Search visits went from 2,037 to 3,989 in twenty-eight days.

In that same period commercial enquiries went from 64 to 69. Doubling the traffic did not double the business, and several things were done at once, so there is no way to attribute the effect to any single one.

This is a project of our own, not a client. That is why we can give the figures, and we say so rather than presenting it as a client case.

A med spa in South Florida

A bilingual site where the language tags were worked out by manipulating text, so they ignored the translated addresses.

198 tags pointed at 132 addresses that did not exist. After the fix, validation across the 156 built pages returned zero broken destinations, zero non-reciprocal pairs and zero misplaced canonicals.

This removes a brake, it does not push. We show no traffic figures for this business because there is not yet a result to report.

A client who has not authorised us to use their name or their figures. It goes without a name and without any data from their business.

A local California business, in two languages

A Spanish-language site that wanted to enter the Anglo market without leaving a half-finished version behind.

94 English addresses with reciprocal language tags verified at zero errors: eleven service pages, forty-seven articles and twenty-seven city pages, carrying the same data as the Spanish.

The site is technically healthy and its organic traffic is still low. We tell it because a case where the work was done well and the result did not arrive says more than three tidy ones.

A client without name authorisation. It goes anonymised.

Where we are not the answer

We are not the answer if you want someone to guarantee you the first position, a number of customers or a mention in ChatGPT. Nor if nobody is answering messages the same day, because an enquiry left without a reply in the first hour is worth far less and no agency fixes that. If you sell health, law or money, we need a professional on your side to review and sign what gets published. And if your business still bills little, this programme will weigh on you: say so on the call and we will tell you what we would do in your place.

Frequently asked questions

How long until I see results?

The technical fixes happen in month one and we list them with the before and after. Google picking them up, and that moving your position, takes weeks or months, and it does not depend on us. Anyone giving you an exact date is making it up.

Will you publish eight pieces from month one?

No, and we say it before you ask. The first quarter is zero, four and six, because those months are spent building your site. Full production starts in month four. That is ten units in the quarter instead of twenty-four, and there is no catching up afterwards.

Do you guarantee that ChatGPT or Google will cite me?

No. We serve the files from the llmstxt.org standard and write your pages so a machine can cite them, but that standard is a proposal and nobody has confirmed those engines read it. We put it in because it costs little and because the day one of them adopts it, it is already there. What we do is measure every month how many people reach your site from an assistant.

Who owns the site when we finish?

You own it from the first payment. The setup fee pays for the whole site, so the code is yours from that day, along with the domain, the content, the data and your analytics and advertising accounts, all opened in your name. There is no balance left to settle later.

What if I want to leave sooner?

With thirty days written notice, whenever you like. Leaving before month six carries no exit fee, because the setup fee already paid for the site. We hand over the repository, the content, the redirect list and the instructions, and we walk you through the hosting transfer. That is never held back for any reason.

What do you need from me?

Somebody who answers quickly, one person who approves with a name and a phone number, access to what is already yours, your logo in vector, your photographs and an hour of your time to pull the copy out. The site calendar counts from the arrival of the last of those materials, not from signing.

Does it include paid advertising?

No. It can be done and it is quoted separately. The advertising budget always goes in your name and you pay the platform directly. We never send a paid click to the home page or to a blog article.